Google are once again driving forward how the web user interacts with services. They have seemingly mastered the search engine with ever improving algorithms. Recent changes to the algorithm gives preferential treatment in the SERP ranking to mobile accessibility. In short, mobile users should have as easy an experience as desktop users. But mobile websites […]

Few businesses don’t have a social media presence in 2018. It’s always been a great tool, but so far, it’s been largely a passive interaction between customer and retailer. However, analysts expect Christmas 2018 to see greater active interaction. Consumers are putting the “social” back in social media; rather than using it as a receptacle […]

Visual storytelling is older than the written word and probably as old as verbal communication, if not older. When ancient humans painted the first cave art over 40,000 years ago, our creative visual nature was set – quite literally – in stone. That power of the visual image has never disappeared and in today’s internet, […]

The last 5 years has been a period of massive increase in use social media use for businesses. Indeed, all platforms have recognised the marketing potential and reaching out to businesses from the smallest start-ups to multinational corporations. If you don’t have social media pages today, you’re missing out on a potentially large audience. Dedicate […]

Another year has come and gone. Now we’re in 2019 and about to enter an exciting new age where AI becomes mainstream in both B2B and B2C technologies. It may be several years since you last heard the term “UX” (User Experience) but it hasn’t gone away. It’s now such an integral part of the […]

2017 and 2018 were two years dominated by “fake news”. Almost overnight, trust in some of the world’s major brands evaporated over the mishandling of data. Couple this with malevolent rather than helpful targeted advertising, and poor security meant that businesses had to work harder to build and maintain trust. In a Customer Loyalty Engagement […]

In a bid to effectively understand customers, marketers are always on the search for new tools and methods. Whatever your marketplace, it’s likely a highly competitive one. The key to success can be knowing your audience. The latest tool is Persona Based Marketing. It’s nothing new although it’s being presented in a new way. What […]

Any business can have a blog; many do. But where they fail is in producing the sort of content that their audience would want to read. Building and maintaining a willing audience is not easy and many businesses have abandoned their blogs in favour of other marketing outreach methods. It’s not a fool’s game. In […]

SEO practices have, despite a few tweaks here and there, remained constant. But it is presently undergoing its biggest change yet. Image and voice search are not new technologies, but they have been limited until recently. Now, new voice and image search technologies are driving profound change. Text-Only Search is “No Longer Adequate” It’s been […]

The integration and relationship building of social media shows no signs of stopping. Now, popular messenger service WhatsApp will start showing Facebook ads to facilitate conversations between businesses and their customers. Now is as good a time as any to get your business using WhatsApp and investing in Facebook ads to avoid missing out on […]